Dragons Den Theo Paphitis Recognises Classic Car Tours with #SBS Award
Glasgow-based Classic Car Tours has received recognition from Dragon’s Den’s Theo Paphitis within seventy two hours of launch!
The company was launched at Blythswood Square, Glasgow on Thursday 27th October following which Bill Telford's partner Julie Wengenroth sent a tweet to the Dragon’s Small Business Sunday Awards asking him to consider Classic Car Tours as ‘one to watch’.
Essentially, every Sunday between 5pm and 7.30pm, Theo Paphitis (@TheoPaphitis) invites small business owners to send him a tweet to promote their business. The conditions of entry are :-
•Tweets must be sent between 5pm and 7.30pm on Sundays only
•Tweets must be sent to @TheoPaphitis
•Tweets must include the hashtag #sbs
Julie tweeted – CCT_Ecosse - Fulfill your driving passion, luxury escorted classic and sports car tours, Scotland and France, superb hotels chataux scenic routes.
After the 7.30pm deadine Theo personally looks through all the tweets he has been sent and chooses his six favourite entries. His chosen six receive a re-tweet (RT) from Theo which is seen by his 260k followers.
On Sunday 30th October, Classic Car Tours was one of six from more than 1000 submissions. Bill is obviously thrilled! He said: ‘Launching Classic Car Tours has very much been a team and family effort, Julie has worked alongside me on this project from the outset. She’s keen on social media and therefore took the first opportunity after our formal launch last week to get in touch with Theo. We know that many small businesses can wait weeks or even months for recognition, to receive a retweet so quickly is incredible. I’m obviously delighted that Julie did this for me.‘The feedback we’ve received in the 24 hours since Theo sent his tweet has been fantastic and the traffic to our website has also noticeable increased. ’Julie added: ‘It’s well known that Theo loves his classic cars and by using our 100 characters carefully I managed to get over all the elements that made our tweet stand out, as a result he visited our website. It really has helped get our business off to a great start.’
Find out more about #SBS Awards.
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Phone. 0141 956 5626
Mobile. 07876 211785